How does people counting benefit museums, galleries and public spaces?

Museums, galleries and other public institutions need to be able to accurately measure their footfall as government grants and charitable donations, on which they often rely, are tied to visitor numbers.

Without evidence provided by people counting solutions, rough estimates of visitors might be the only evidence you have to secure appropriate levels of funds, and you risk seriously underestimating your own popularity.

People counting solutions offer an objective source of reliable data that you can use to study the attraction of your institution. Benefits include direct cost savings by deploying staff only where and when they are needed, identifying new opportunities for bringing in revenue and creating a better environment for your visitors, encouraging even more visits.